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Обновить браузер

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T
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Не бойтесь своих желаний: они сбываются


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Думаете, что достичь успеха невозможно? Ничего подобного. Доказательство тому — три героини проекта ELLE, созданного в партнерстве с MUGLER и парфюмерным супермаркетом «Золотое яблоко». В своих интервью они честно говорят о том, как им удалось стать успешными в искусстве, бизнесе и социальной сфере. А еще делятся советами, которые помогут реализовать самые смелые амбиции. Спойлер: начать надо с мечты.

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МАРИЯ ЯНКОВСКАЯ

АННА РУДАКОВА

АЛИНА ЧИЧИНА

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MUGLER

ANGEL NOVA

ВЕРЬТЕ В МЕЧТЫ

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МАРИЯ

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@yankovskaya

янковская

«Эйфория от успеха длится пару дней, а потом я работаю дальше»

Современная художница считает успех не минутой славы или конечной точкой, которой можно достичь. Успех — это путь.

— Мария, вы востребованный современный художник, ведете блог в инстаграме, и у вас свой телеграм-канал. Считаете себя успешным человеком?


— То есть у вас не было момента, когда вы поняли: «Наконец я успешна»?


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— Когда просыпаешься с ощущением «звездности» — такое случается, например, после открытия выставки или выхода журнала с моей работой на обложке. Но эйфория длится пару дней, а потом я прихожу в себя и просто работаю дальше.

Успешные люди ничем не отличаются от обычных. Успех — не сплошной искрящийся праздник каждый день. Любой успех зарабатывается тяжелым трудом, и лично для меня этот труд — гораздо большее счастье, чем гедонизм и удовольствия.


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— Происходящее со мной можно назвать успехом, но я этого не скажу. Для меня успех — некая финальная точка развития, а я нахожусь лишь на пути к ней и не собираюсь останавливаться на достигнутом. По числу подписчиков в инстаграме оценивать успешность я бы не стала, для меня соцсети скорее хобби.


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— Еще пару десятков лет назад понятия «художник» и «коммерческий успех» были несовместимы. Как вы думаете, почему все изменилось?


— Не соглашусь с тем, что художник — синоним слова «нищета». Например, в эпоху Возрождения художники получали хорошие деньги, а двадцать лет назад в России были нелегкие времена для людей всех профессий. Сейчас изменения действительно есть, и они происходят потому, что искусство — это модно, художники пришли в те же социальные сети и стали популяризаторами своей деятельности.


— А кроме медийности какие признаки успешности художника вы бы назвали?


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— Выставки, коллаборации, присутствие в галереях — все это есть в моей жизни, но относится скорее к быстрому успеху, быстрым заработкам. А искусство — это вечность. И что из перечисленных вещей повлияет на стоимость произведений через сто лет, никто не знает.


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Ощутимый провал может случиться, если человек очень быстро, резко взлетел — тогда да, есть риск падения, после которого начинаешь снова подниматься на вершину. У меня все спокойнее происходит, мой взлет — умеренный и систематичный.


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— Прежде чем связать жизнь с искусством, вы были дизайнером одежды, работали редактором в глянцевом журнале. Когда поняли, что надо что-то менять?


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— Я начала заниматься искусством параллельно с редакционной работой, и в один момент просто стало ясно: пора расставлять приоритеты, решать, что важнее. Я выбрала то, в чем видела больший потенциал.

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— Страшно было?


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— Очень. Необычным было чувство, что больше тебя не защитит работодатель, ты принадлежишь самому себе, и все зависит только от тебя. Ощущение полной свободы сразу после того, как ты ее обретаешь, — да, это страшно.

— Кто вас поддерживал? 


— Муж. Он любит меня, верит в мой талант, работает вместе со мной над моими проектами. Любой путь к успеху лежит через социум, окружающих людей. Связи — нехорошее слово, а вот семья, друзья важны. Например, мои родители сначала скептически относились к моему выбору, но не мешали, я всегда могу рассчитывать на их поддержку.


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— ТЕМ, КТО БОИТСЯ ИЗМЕНИТЬ ЖИЗНЬ РАДИ ИСПОЛНЕНИЯ МЕЧТЫ, КАКОЙ СОВЕТ ВЫ МОЖЕТЕ ДАТЬ?

— Не торопиться, подумать как следует. Мечтать — это прекрасно, но любая мечта должна иметь под собой реальные основания. Если человек хочет добиться успеха в сфере культуры, но у него нет ярко выраженного таланта, лучше сначала взвесить все «за» и «против».

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— Из того, о чем вы мечтали раньше, что-то сбылось?


— Сбылось даже больше, чем могла представить. А нынешними мечтами, пожалуй, не буду делиться, это пока тайна. Хотя на самом деле я совсем не мечтатель, витать в облаках — не мое, у меня всегда очень конкретные, амбициозные планы.


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Анна

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@roudakova.anna


Рудакова

Основательница бизнес-форума Woman Who Matters: «Оставайтесь позитивными, несмотря ни на что»


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Основательница первого в России женского бизнес-форума и премии Woman Who Matters — о том, что мечты приводят к успеху, а совмещать успешную карьеру и материнство вполне реально.


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— Анна, вы считаете себя успешным человеком? 


— Расскажите о своем проекте.


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— Для меня успех — это дело, которое является смыслом жизни, приносит удовольствие и доход, при этом не заставляет отказываться от принципов. Поскольку такое дело у меня есть — женский бизнес-форум, — то да, я считаю себя успешным человеком.


— Форуму и одноименной премии уже четвертый год, в ноябре они первый раз пройдут онлайн. Этот проект я основала, когда поняла, что в России нет программ, направленных на поддержку женщин и уравнение их прав с мужчинами в бизнесе и общественной жизни. Такие проекты существовали внутри корпораций, и мы решили, что форум станет платформой, где можно за 1-2 дня рассказать о разных кейсах женщинам, научить двигаться по карьерной лестнице, совмещать материнство и бизнес.


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— Как вы считаете, насколько успешно женская тема развивается сейчас?



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— За последние три года она достигла пика и вряд ли станет еще популярнее. Но будет удерживать позиции и помогать с уважением относиться к женщинам, а также к группам людей, которые часто бывают дискриминированы, — например, к людям с ограниченными возможностями. Вообще в теме разнообразия женская тема — верхушка айсберга, за ней идет огромное количество других: эйджизм, инклюзия. И вот они как раз в России пока не развиты, ими необходимо заниматься.


— Помните момент, когда вы поняли: вот теперь я пришла к успеху?


— Один из таких моментов случился в первый год существования форума, который должен был пройти в новом отеле «Хайятт Петровский парк». Но за пару дней нам сказали, что ремонтные работы не закончены и площадку нельзя использовать. А у нас уже закуплен декор, предупреждены СМИ. Не отменять же! И когда мы все-таки провели форум, наступил тот самый момент успеха: я поняла, что умею добиваться своего.


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— До того, как основать форум, чем вы занимались?


— О чем вы мечтали несколько лет назад и что из этого сбылось? И о чем сейчас мечтаете?




— Я всю жизнь была связана с социальной темой, была одним из соавторов проекта «Граффити в Москве», придумывала что-то необычное и полезное для города. В принципе, сейчас поменялась только сфера. Женская тема мне близка просто потому, что я женщина и хорошо понимаю все, о чем мы говорим на форуме. Например, стереотипы вроде «красивая женщина не может быть умной» или «пока ты никто, большие компании тебя не поддержат». Кроме того, у меня растут две дочки, и мне важно, чтобы женщин уважали, платили адекватную зарплату, не было проблемы насилия.

— У меня на стене висит календарь, где отмечены мои мечты. Сбылось почти все, кроме международного блока форума (пока это физически невозможно) и... свадьбы. Мы с мужем давно расписаны, но свадьбы пока не было, потому что каждый раз, когда мы собирались ее организовать, я оказывалась беременной. Сейчас я мечтаю создать платформу, которая будет помогать женщинам становиться еще лучше. Я уже работаю над ней и пишу об этом в своем инстаграме.


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есть такой закон: чем больше у тебя дел, тем больше успеваешь. Если грамотно управлять временем, даже работающая женщина может полноценно проводить время с семьей. Да, такого баланса сложно достичь, но этому вполне реально научиться.

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— Как звучал самый воодушевляющий совет, который вам давали?


— Как говорит моя мама, когда я собираюсь что-то сделать: «Дерзайте, вы талантливы!» А мой супруг говорит: «Все получится» — эта простая фраза невероятно окрыляет и придает уверенности.

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— А ВЫ САМИ ЧТО ПОСОВЕТУЕТЕ ВСЕМ, КТО БОИТСЯ ИЗМЕНИТЬ ЖИЗНЬ РАДИ ИСПОЛНЕНИЯ МЕЧТЫ?

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— Будьте смелее: часто мы не уверены в своих силах, боимся обратиться к успешным людям за советом. Однако боишься — не делай, а сделал — не бойся. Визуализируйте мечту, представляйте себе точку, в которую хотите прийти. И наконец, оставайтесь позитивными, несмотря ни на что.

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Алина

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@chichinaalina


Чичина

Cооснователь агентства SETTERS:

«Не переставайте мечтать, потому что мы сами создаем свою реальность»


Сооснователь и арт-директор коммуникационного агентства SETTERS уверена: главное — делать то, что любишь, и не зацикливаться на временных сложностях.

— Алина, вы совладелец известного агентства, у вас больше ста тысяч подписчиков в инстаграме. Считаете себя успешным человеком?


— Чем вы занимались до основания агентства? 


— Училась в университете, стажировалась в коммуникационном агентстве, а потом нашла вакансию, которая казалась мне работой мечты, — блогер-стилист в крупной сети магазинов. Я была человеком-оркестром, выполняла множество функций, от создания контента до работы с инфлюенсерами и организации мероприятий. Тогда же я познакомилась с Александрой Жарковой и Евгением Давыдовым, с которыми мы работаем и сейчас. Мы поняли, что могли бы расширяться и оказывать услуги не одному проекту, а многим из самых разных сфер.

— Не люблю слово «успешный», ведь погоня за успехом — это путь к неврозу. Лучше идти другой дорогой — делать то, что любишь и к чему стремится твоя природа. Определенно сегодня наше агентство лучше, чем вчера, но завтра мы будем лучше, чем сегодня.

— Сейчас коммуникационных агентств и образовательных программ много, и постоянно появляются новые. Что помогает вам быть на шаг впереди остальных?

— Наша сила — в команде, смелых амбициях и быстрой реализации. Пока многие думают о том «как бы сделать так, чтобы...», мы действуем. Для нас важно быть максимально честными: с клиентами и партнерами, с нашей аудиторией. Мы открыты идеям, критике, изменениям.

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— Часто громкому успеху предшествует не менее громкий провал. С вами случалось такое?


— А что есть провал? Трудности? Да, их было полно. Именно они, а не похвалы закаляли нас и делали лучше. Считаю, что к провалам нужно относиться философски: либо ты хладнокровно делаешь все, что можно, чтобы решить ситуацию, либо эмоционально отстраняешься и принимаешь ее как данность. Важно, чтобы неуспех не смог тебя «заякорить» надолго. Это как раз самая сложная на практике часть: отряхнуться, выпрямиться и пойти дальше.

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— Чем вам пришлось пожертвовать ради развития агентства?



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— Мне кажется, что слово «жертва» носит негативный характер. Поскольку я занимаюсь делом, которое люблю, для меня все это не жертвы, а расстановка приоритетов и планирование, которое позволяет мне жонглировать разными сферами моей жизни. Я не очень верю в историю «life — work — balance». Мне кажется, что ты счастлив, только когда реально любишь свою работу, а не работаешь с 9.00 до 18.00 и только в свободное от офиса время кайфуешь.

— Какие люди сильнее всего повлияли на вас?




— Конечно же, близкие. Папа сделал огромный вклад в мое непробиваемое чувство самоиронии и, ходят слухи, юмора. А мама научила интересоваться людьми и любить художественную литературу. Мой муж и дочь — главные герои моей жизни, источник всех смыслов и настроений. Еще мои друзья и коллеги, они всегда поддерживают и вселяют уверенность.



ВСЕ, ЧТО Я СЕБЕ ЗАГАДЫВАЛА, ТАК ИЛИ ИНАЧЕ СБЫЛОСЬ. Я ХОТЕЛА, ЧТОБЫ НАШЕ АГЕНТСТВО РАЗВИВАЛОСЬ, ЧТОБЫ К НАМ ПРИШЛИ КЛИЕНТЫ, О КОТОРЫХ МЫ НЕСКОЛЬКО ЛЕТ НАЗАД НЕ МОГЛИ И МЕЧТАТЬ. Я ХОТЕЛА, ЧТОБЫ МОЙ МОЛОДОЙ ЧЕЛОВЕК СТАЛ МОИМ МУЖЕМ — И ОН ИМ СТАЛ. У НАС РОДИЛАСЬ ЗАМЕЧАТЕЛЬНАЯ ДОЧКА. НЕЛЬЗЯ ПЕРЕСТАВАТЬ МЕЧТАТЬ, ПОТОМУ ЧТО МЫ САМИ СОЗДАЕМ СВОЮ РЕАЛЬНОСТЬ И НАШИ МЕЧТЫ ЕЕ ОТЧАСТИ ФОРМИРУЮТ.

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— Вспомните три самых воодушевляющих совета, которые вам давали?



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— Ваше будущее определяется моментами, когда вам тяжело.

— Скорость внутренних изменений должна отвечать скорости внешних.

— Мы не можем контролировать то, что думают другие. Поэтому самое разумное — сосредоточиться на своем мнении и своем пути, а не пытаться заслужить чужое одобрение.


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— А вы сами что могли бы посоветовать людям, которые боятся изменить жизнь ради мечты?

— Я просто напомню, что тревога и сомнения преодолеваются только действиями, а вот упущенный шанс будет напоминать о себе всю жизнь. Поэтому не откладывайте изменения на потом, ведь оно может так никогда и не наступить. А еще нельзя недооценивать себя и не верить в свои силы.



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MUGLER

ANGEL NOVA

КУПИТЬ

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Бренд Mugler всегда был первооткрывателем, и парфюмерная вода Angel Nova не исключение. При выпуске этого аромата марка ориентировалась на самые актуальные тренды и инновационные технологии.

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В композиции аромата четко прослеживаются три грани. Удивительная — с нотой сочной малины в сочетании с кисло-сладким фруктовым оттенком личи. Сверхъестественная, достичь которой помогает суперэссенция дамасской розы с ее медово-цветочным звучанием. Энергетическая — древесный аккорд, созданный на основе ноты акигалавуда и бензойной смолы, что придает аромату чувственность.

Одна из главных тенденций сейчас — экологичность, поэтому при создании Angel Nova впервые в парфюмерном производстве применили технологию апсайклинга. Это значит, что после дистилляции лепестки розы не утилизировали, а использовали повторно. Еще одна эко-инициатива — рефилы, то есть блоки для повторного заполнения флакона. Все это помогает беречь природные ресурсы, от растительных до водных и энергетических.


Уже сейчас новый аромат Mugler Angel Nova можно купить в магазинах «Золотое яблоко».


PHOTO: Егор Шунто @egorshunto

Фотографии сделаны с помощью приложениЯ CLOS @clos.app

х

х

{"width":1264,"column_width":48,"columns_n":20,"gutter":16,"line":16}
default
false
767
1300
false
true
true
{"mode":"page","transition_type":"slide","transition_direction":"horizontal","transition_look":"belt","slides_form":{}}
{"css":".editor {font-family: pt_serifregular; font-size: 16px; font-weight: 400; line-height: 24px;}"}